We live in a Visual World. Visuals play a crucial role in how you portray your personal brand to your customers and clients.

Customers shop with their eyes and will often make decisions based on their first impression of someone. Your personal branding photos should reflect your personality, and what it would be like working with you!

Personal branding involves influencing the way potential customers see you, your products or services. Your personal branding photography can have such a massive impact.

Professional photos are an asset and will serve you for years to come.

Here are some ideas of how to use your professional personal branding photos.

• Send them with your press releases. If you usually send out press releases or are planning to in the coming year, professional photos will help your submission stand out. 
• Use them throughout your website. Businesses that feature professional photos of real people inspire more trust than those that use stock photos. Real photos also help tell your business story more authentically. At the very least, you should always have a professional headshot on your website so that potential customers know who they are doing business with.
• Place them in your email campaigns. Take your email blasts to the next level by including your photo in them. 
• Include them on your landing pages. If you rely on landing pages to help you generate sales, adding personal branding photography to them can boost your results. 
• Create a killer bio for events. Speaking at an upcoming event? Make sure that you have a professional headshot and branding photos on hand to send along with your bio.
• Make your email signature memorable. Not everybody remembers a name but almost everyone can recall a face. Adding a photo to your email signature can make it more memorable.
• Add them to your printed marketing materials. If you print your marketing materials on a regular basis, a photo can be used to make your brochures and business cards stand out.
• Save time. When you’re approached by a publisher, you want to have a professional photo that you approve of on hand. When you rely on publications to take your photos, you need to rely on their photographers, many of which are students. This is your personal brand and you should have the final say in whom takes your photos. You also save time in the sense that you don’t need to take additional time out of your day for the photos because you’ll already have them at your disposal. 

Keeping your branding fresh is super important.

I suggest updating your website’s images at least once a year. But it is always fun to do a mini social media session every 3 months of so, so by the end of the year you have a folder full of images with different looks, styles, and locations.

If you are interested in learning more about my quarterly Photo shoot subscription , please reach out here.